Know Thine Customer....

This post is inspired by a few business owners I spoke with earlier today. As business professionals....particularly entrepreneurs.. we need to understand exactly who our customer is. Unless you are in the toilet paper business everyone is not in your target market. Think about who currently does business with you. What do they look like? How old are they? How often do they need your service or product? What are their spending habits? Where do they live? How much money do they make? If you are just starting a business who do you want to buy your product/service.
When you understand who you are targeting you can then understand how to cater to your target. You will be clear on where and how to spend the money in your advertising budget. Your client profile is crucial information that you must know. When you answer the above questions then you can use marketing outlets that reach clients that fit your profile.