Take your business cards seriously. Seems very basic and no- brainer but.....have you ever asked someone for their business card only to have them fumbling through their purse, pocket, or wallet? Also, to make matters worse they present you with a stained, wrinkly, out-of -date information..."scratch off the old number" card. Have you ever been that person?
Show your clients that they are really important and that you are prepared to serve their needs.
Your business card is a reflection of your business. When a potential client receives it they immediately decide if it is worth keeping. Below you will find my list of business cards do's and don'ts.
Don't ever get caught without one
Do take mental notes of when you are running low
Don't have to search high and low to find it
Do have cards in a case or other designated place that's accesible in a moments notice
Don't have too much information packed on card
Do have all the vital info...e-mail, website, correct number etc.
Don't have grubby, stained cards
Do have a unique card.. something that sets you apart in your industry
Don't use cheap stock, basic, tacky paper
Do make sue your card is a reflection your "brand image"
Your business cards are part of your business image.Your business image is an asset. Be confident that your image attracts those you want to serve. Display your image with pride and flair.
Sunday, August 17, 2008
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