What's your Purpose?

In times of economic hardship or the overall "the economy is bad" cloud, it is so easy to lose sight of the vision we have for our business. All over America people are feeling a "profit" crunch. However, it is imperative that remain focused and continue to implement strategies for businesss growth. Do not become personally deflated by the "bad economy" syndrome. In other words don't use this as the excuse for all your business woes. Ask yourself, How can I stand in my power and take back my business? How am I responsible? Review your mission statement. Do you know what need your business fulfills? Are you clear about your purpose and your passion? Are you truly aware of your worth. Encourage and Empower yourself to be responsibly,committed. I too am guilty of this. When asked "How is Business?", I have immediately said."Oh you know this economy is horrible..blah, blah". This has become a theme song. Yes the economy is bad right now, but I encourage you to persevere with purpose. Take control of things in your business that you can control.Implement those changes immediately. Be grateful for what is working and be a source of purpose.

NetWORKing IT OUT

A network is not good if you don't work it! Networking is about building relationships. Building your network takes time.

Prepare you 30-second commercial. "Who you are? What you do? What happens as a result of what you do? (clearly articulated)

Have plenty of business cards..make sure info on the cards is up to date.

Make sure to follow up the next day with an e-mail. (Just say ..It was nice meeting you..etc. This is not the time for a sales pitch. You must build a relationship.)

Build the relationship by recommending books and articles of interest to the person(s)

Establish yourself as an expert by inviting them to subscribe to your blog or newsletter.

Staying in contact with your network is crucial for relationship building which = more customers.

It's not who you know...it's WHO KNOWS YOU!

You need a website..NO EXCUSES

The importance of a website to a business is like the importance of motivated employee to a company. A well designed site will generate revenue and increase your business; on the other hand, a poorly designed or out-dated website may portray your business as amateur or unproductive. In today's growing, small business society, I like to compare: employee vs. website. The well designed website will: always add credibility to your business and strengthen your brand; expose your expertise; communicate with your customers regularly via newsletters and updates; increase your customer reach by putting your business out there to be found by clients who are already looking for what you offer; and last but not least, your site will provide 24-hour service. Your website is so important to your business that it should receive the employee appreciation award.

Ronieka Page
owner of eYe Q Solutions

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